KUDUS – Deep within the Alas Jati Sewu forest in Wonosoco village, Undaan district, Kudus regency, lies a traditional market that opens only once every 35 days. The Sarwono Market operates in accordance with the “Minggu Legi” day in the Javanese calendar, running for just a few hours each morning.
Located in the heart of the teak forest with a limited operational window, the Sarwono Market is often referred to as a “ghost market” (“pasar gaib”). This nickname does not stem from mystical legends, but rather refers to its transient nature, as the market appears briefly before the Alas Jati Sewu area returns to its usual quiet state.
Because it does not open every weekend, visitors must check the schedule in advance. Essential details, including travel routes, operating hours, entrance fees, and the unique wooden coin payment system, should be reviewed before heading to the Sarwono Market.
The Sarwono Market was established in 2022 after Wonosoco’s tourism sector suffered during the pandemic. The Wonorekso village-owned enterprise (BUMDes) developed this traditional culinary market within the teak forest as a way to revive tourism and provide a venue for local goods.
The name “Sarwono” is derived from “sar,” meaning market, and “wono,” meaning forest. The concept was implemented in the Alas Jati Sewu area, near Sendang Dewot, and now serves as a key attraction that complements the natural and cultural tourism potential of Wonosoco village.
For visitors traveling from the center of Kudus, the trip to Sarwono Market begins at the Simpang Tujuh area. The site is approximately 22 kilometers away, with a driving time of roughly 45 to 50 minutes.
The route to Wonosoco takes travelers through southern Kudus and the agricultural areas of Undaan. After passing through the Babalan region, the journey continues along the Babalan-Prawoto road toward the border of the Grobogan regency.
From there, visitors can follow signs for the Wonosoco Tourism Village. The Sarwono Market is located within the Alas Jati Sewu forest near Sendang Dewot and is accessible by both motorcycle and private car.
The Sarwono Market opens every "Minggu Legi," or once every 35 days, from approximately 7:00 a.m. to 10:00 a.m. WIB. For the remainder of 2026, "Minggu Legi" falls on October 11, November 15, and December 20. Visitors can select one of these dates to plan their trip to Wonosoco.
It is advised to confirm the market schedule with organizers for the latest updates before departing.
Admission to the Sarwono Market is Rp5,000 per person. According to information from the Wonorekso Village-Owned Enterprise (BUMDes), motorcycle parking is available for a fee of Rp2,000.
Visitors must prepare cash to exchange for wooden tokens before shopping, as the market does not accept direct currency payments. Each wooden token is valued at Rp2,000 and is the sole method for purchasing food and beverages from vendors.
Since the market is located within a teak forest, visitors are advised to wear comfortable clothing and appropriate footwear for walking in an outdoor setting. Before departing, guests should check the latest event schedule and review information regarding weather, tickets, parking, and facilities provided by the organizers.
Once at the market, visitors can find a variety of traditional delicacies offered by local residents. Dishes such as nasi jagung (corn rice), nasi karak, getuk, tiwul, bubur sumsum, and various other traditional snacks are commonly available during Sarwono Market events.
Traditional beverages, such as "wedang coro," are also served. Food and drinks are presented in a rustic, traditional market style, often packaged in teak or banana leaves.
Beyond the culinary offerings, the market’s atmosphere is defined by local vendors, traditional Javanese attire, and the surrounding teak trees. Cultural activities in Wonosoco, including "Wayang Klitik" performances, also contribute to the unique cultural appeal of this tourism village.
For the residents of Wonosoco, Pasar Sarwono provides a venue for local culinary products to engage directly with visitors, helping to stimulate the community's economy.
Pasar Sarwono does not operate every weekend; it is open only on Minggu Legi, occurring once every 35-day cycle. Visitors are encouraged to arrive early to explore the stalls beneath the teak trees, enjoy traditional cuisine, and conduct transactions using wooden coins.
Because schedules and policies are subject to change, travelers should confirm the latest information with Wonosoco management before visiting, as the market closes after several hours of operation until the next Minggu Legi cycle. (MKK Editorial)