KUDUS – For many parents, the journey to the SuperSoccer Arena (SSA) in Kudus represents far more than just a trip to watch a football match. They have traveled hundreds to thousands of kilometers to support their children pursuing their dreams at the MilkLife Soccer Challenge (MLSC) All Stars 2026. Their presence provides crucial encouragement from the stands while simultaneously boosting the local economy throughout the tournament.
As the tournament entered its second group stage matchday on Wednesday (June 24, 2026), the SSA stands were filled with parents, families, and supporters from across Indonesia. They gathered to cheer on the 12 All Stars teams, comprised of players selected from various cities during the MilkLife Soccer Challenge.
Cheers erupted throughout the arena during every match. Beneath the enthusiasm lies the dedication of families who have invested their time, energy, and resources to support their children in this prominent youth girls' football development program.
Among them is Nina Novita from Banjarmasin, South Kalimantan. Accompanied by her husband and family, she traveled to Kudus to support her daughter, Adelia Safira, who is competing in the MilkLife Soccer Challenge All Stars 2026.
The journey began on Monday (June 22, 2026). Nina traveled by ship to ensure she could watch her daughter play in person.
"I arrived on the 22nd by ship to support my daughter in the tournament. There are many activities here that support the children," she said.
According to Nina, the MilkLife Soccer Challenge All Stars provides more than just competitive experience; it also offers various activities that keep families comfortable during their stay in Kudus.
"I hope that women's football in Indonesia will continue to advance through development programs like this from an early age," she added.
Eni Suharnani, mother of All Stars Surabaya goalkeeper Ainun Fitriani, shared a similar sense of pride. Accompanied by Ainun's grandmother, older sibling, and younger sibling, she traveled to Kudus to provide direct support.
“We are certainly happy and proud. We have been here since Tuesday with her grandmother, sibling, and younger sibling. An opportunity like this does not come twice, so we want to provide our full support,” she said.
According to Eni, Ainun’s journey to the MilkLife Soccer Challenge All Stars 2026 was a long process. Since childhood, Ainun has been active in various sports before finally focusing on football through the MilkLife Soccer Challenge.
“If a child has potential, it must be supported. We were willing to travel all the way from Surabaya to Kudus to accompany her. Our hope is that talented children can continue to develop and eventually reach a higher level, and perhaps even represent the Indonesian national team,” she noted.
After the match, most families did not leave the stadium immediately. The food court became a gathering place while waiting for the next scheduled match. Various small and medium-sized enterprise (SME) vendors selling food and drinks were busy with visitors, creating a warm atmosphere amidst the intense competition schedule.
Dian Himawati, a visitor from Banyumanik, Semarang, said that exploring the local culinary scene has become part of the experience of accompanying her daughter, who is a member of the Semarang All Stars team.
“After watching the children play, we go hunting for food. I bought some french fries and sausages to 'recharge.' In my opinion, the hot fried snacks here are excellent, while the children are very fond of the french fries and meatballs,” said Dian.
According to Dian, the presence of MSME tenants alongside amenities such as seating and umbrellas makes it more comfortable for families to spend time at the stadium complex.
“The area is comfortable; with seating and umbrellas available, it makes us happy to wait for the next match,” she added.
A similar sentiment was shared by Anti, a visitor from Semarang, who believes the integration of sporting events with culinary areas provides comfort for families accompanying athletes.
“It is very impressive. We can relax and eat, and it is a great help to the local small businesses here. The children are also kept entertained because, besides eating, they can enjoy other facilities,” she said.
According to Anti, the availability of a playground and play areas allows the entire family to enjoy their time together while at the SSA.
"My entire family is here. While my older child is on the field, the younger one can enjoy the playground and fun game facilities. It allows parents to supervise their children comfortably while they relax," she added.
Local small businesses are also benefiting from the surge in visitors. Siti, owner of the "Howjek" food stall, noted a significant increase in sales during the MilkLife Soccer Challenge All Stars 2026.
"Sales today have been extraordinary. Fried snacks are the most sought-after item; they sell out as soon as they are cooked. Rice packets with various side dishes are also selling fast," Siti said.
The spike in demand is most evident during match breaks, forcing her to replenish stock brought in earlier that morning.
"I brought 60 portions this morning, but I've had to add more. Compared to a regular day, revenue can triple during an event like this. Praise be to God," she concluded.
The MilkLife Soccer Challenge All Stars 2026, held from June 23–28, 2026, serves as more than just a platform for 12 All-Star teams to showcase their skills. The presence of families from various regions has enlivened the stadium area and provided a boost to local small businesses serving the needs of visitors.
Rising attendance figures reflect strong family support for the development of women's football. Simultaneously, family engagement within the food court and surrounding facilities is stimulating local economic activity. Thus, the HYDROPLUS Soccer League All Stars 2025/2026 provides benefits that extend beyond young athletes to families, small business owners, and the broader community throughout the tournament. (JMY/mainkekudus)
